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BirdDog provides real world signals about the accounts sales teams are selling into. These real world signals enrich & empower the entire sales process by helping prioritize accounts, book meetings, maintain through cycle leadership, avoid landmines, and revive closed lost deals.
Tools like ChatGPT, Perplexity, Gemini, Claude, and other Large Language Models & advanced search tools allow individuals to use a chat interface to do research. Some sellers like to use these tools as an evolution of google. We’ll call these tools Chatbots.
There are a few shortcomings of Chatbots that BirdDog was designed to overcome.
- Hallucinations - Chatbots are prone to sharing false information
- Recency of Data - It is difficult to get the most recent & relevant information out of Chatbots
- Repeatability - It is intensive to recheck a Chatbot’s research everyday to find new info
- Scalability - It is nearly impossible to robustly scale Chatbot research across a team or even a single account list for that matter.
Hallucinations
It’s very important that the information your reps has is real & accurate.
Chatbots are prone to hallucinations, which means they can sometimes make up information and sources. They are designed to predict text, not to find exact information—as a matter of fact, Chatbots don’t even “know” things in the way that we do.
While many platforms give Chatbots special made tools to go out and find information for you (most impressively Perplexity), it is well know that Chatbot systems are still prone to surfacing data that is not real.
This creates a massive reputation risk for your firm - if your reps send out bad information fabricated by one of these systems, not only will it backfire and harm their chances of winning the business, it also stands to cause repetitional damage to your firm’s brand.
On the other hand, every piece of information BirdDog finds is backed by a verifiable and traceable source. On top of that, the data even comes with a proprietary confidence score, so your reps have a good idea if anything needs to be gut checked.
Recency
In sales, some signals have short shelf lives—it’s important to get them real time. Being the first to act on critical news helps your reps stand apart from the crowd.
While Chatbots are becoming better at citing their sources, they are still “downstream” consumers of information. Meaning, they can find data, but usually after it has been surfaced by simple, ad hoc google searches.
Google searches don’t always yield the most recent or relevant information for specific, nuanced questions.
BirdDog is purpose built to proactively go to high credibility sources, processing millions of data points each day. The system knows how to find SEC filings, job postings, news, and social posts as they come out.
This means that reps using BirdDog have access to near real time data that informs the signals they receive every day.
Repeatability
It’s important that whatever system a rep uses to find signals is easily repeated as things change.
A rep can very easily go into a Chatbot and get okay, one off research on a company. But, even with the ability to schedule Chatbot queries, it would not be practical for a rep to re read the output from the same queries every day in hopes that something changed.
This is especially true for if the rep has maybe 10 queries and more than a handful of accounts. Imagine how hard it would be to read the output of 10 prompts across 100 accounts every single morning! That would require reading over 1000 responses every morning and cross referencing them against the responses from the week before, too.
That’s just simply not going to work.
BirdDog Signals, on the other hand, systematically updated every night. If you are using BirdDog to track 100 accounts, each with 10 signals, that means that BirdDog is performing 1000 queries for you every night & sending you & your reps only the relevant signals that were updated.
This lets your reps be confident knowing that the research is being repeated every night.
Since no human can do that level of research, and a Chatbot isn’t designed to give you that kind of update, using a signal tool like BirdDog will set your team apart.
Scalability
Finally, it’s critical that your signal system can scale from one rep to your team and then from that team to other teams in your orgs.
The performance of Chatbot tools are strongly tied to how well someone knows how to use them. You don’t want your reps to have to be constantly iterating on how best to talk to an ai system like that.
With BirdDog signals, it’s easy to centralize the signals in one place & share the best ones across your team. That way, performance variance is tied to what the reps do with the information, not how well they know how to talk to a Chatbot.
Summary
Chatbots are becoming an increasingly powerful part of the technology ecosystem.
For a problem that requires precision, recency, repeatability, and scalability, a purpose built Signal solution will severely outperform trying to train your reps on using a Chatbot & forcing them to revisit it everyday.
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