Platform

Platform for Sales Signals

BirdDog is the signals platform for learning (almost) anything about prospects.
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For mid-market and enterprise sales teams.

BirdDog's Account Intelligence helps sales teams monitor prospects with real-time insights from Google, news, and social media.

Track (almost) anything on prospects.

The modern sales research platform that finds insights on your accounts and improves your account list over time.

Every Sales Team Needs a Researcher

“BirdDog has transformed our outbound strategy”

Daily Signals

Track sales signals across all your accounts to uncover opportunities as they happen. From specific keywords in job postings to executives discussing next year’s plans, sales signals help you engage at the right time.
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"I don't know any software that lets you do this."

In-Depth Research

We surface the data that matters most to you. If it’s on the internet, we can track it, analyze it, and deliver it directly to your workflow.
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"BirdDog is so good that we can't even keep up."

Farsight

Why wait for leads to show themselves? Farsight proactively finds the accounts worth pursuing based on your current account list, before your competitors even know they exist.
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Example Signals.

See what some users are looking for on the platform.

BirdDog
Cyber Security
Marketing
Software
FinTech
Real Estate
Industrial
The signals BirdDog uses:
Signal
Results
Priority
Hiring Multiple Sales People
Is {account} expanding their sales team with multiple roles, not just one singular role?
157
High
Reps Hunt Accounts
Does {account} specifically require their sales reps to find new companies to sell to versus being assigned a list or working inbound leads?
44
High
ResearchV2
Does {account} specifically say that their sales team needs to research accounts they are selling to?
38
High
Sales leader likes research
Does {account} have a sales leader that wants their team to do research on prospects or be personalized in outreach?
26
High
Full Cycle
Does {account} have mention having full cycle sales people?
85
Normal
Hiring Multiple Sales People
Does {account} mention Bombora, Demandbase, or 6sense?
157
Normal
New Executive Leader
Is {account} expanding their sales team with multiple roles, not just one singular role?
74
Normal
New Executive Leader
Is {account} expanding their sales team with multiple roles, not just one singular role?
108
Normal
Signal
Results
Priority
Cybersecurity Initaitives
Does the company discuss any cybersecurity initiatives they've performed or plan to perform?
121
High
CyberSecurity Issue
Does the company discuss any recent data breaches, security incidents, or hacks?
36
High
Budget Timing
Does the company discuss when their budget is reviewed or approved or any other details around budgeting timeline?
38
High
Leadership Focus on Cyber
Does the CISO or other IT or cybersecurity leadership at company discuss cybersecurity?
56
High
Hiring Low Level
Is the company hiring a network analyst, system admin, or system analyst?
85
Normal
Hiring Multiple Sales People
Does the company have a new IT director, VP of IT, or senior IT manager?
61
Normal
New Executive Leader
Does the company use Crowdstrike or Okta for cybersecurity?
108
Normal
Signal
Results
Priority
AdTech Spend Growth
Does {account} mention increasing ad spend or demand gen budgets?
45
High
Hiring Marketing Ops
Does {account} discuss hiring a marketing operations leader?
24
High
Digital Campaigns
Does {account} discuss launching new digital campaigns?
102
High
Event Sponsorship
Does {account} discuss sponsoring or attending marketing events?
85
Normal
CDP Adoption
Does {account} mention using a Customer Data Platform (e.g., Segment, BlueConic)?
75
Normal
ABM Platform
Does {account} discuss using ABM tools like Demandbase, 6sense, or Terminus?
61
Normal
Facebook Ads
Does {account} mention running Facebook ads?
145
Normal
Agency Use
Does {account} mention working with an agency for paid social?
12
Normal
Signal
Results
Priority
Hiring Growth Mktg
Does {account} discuss hiring growth or demand gen marketers?
34
High
Product Launch
Does {account} announce launching a new SaaS product or feature?
56
High
Funding Round
Does {account} announce raising venture funding?
102
High
Global Expansion
Does {account} discuss expanding into new regions or markets?
231
Normal
Integration Focus
Does {account} discuss integrating with partners or APIs?
175
Normal
User Conference
Does {account} announce hosting or attending SaaS conferences?
87
Normal
Churn Reduction
Does {account} talk about reducing churn or boosting retention?
11
Normal
Signal
Results
Priority
Payments Expansion
Does {account} announce rolling out new payment options (P2P, crypto, BNPL)?
54
High
Compliance Tech
Does {account} discuss investing in regulatory or compliance solutions?
27
High
Funding Round
Does {account} announce raising venture capital or investment funding?
210
High
Partnership Deals
Does {account} announce partnerships with banks, fintechs, or card providers?
34
Normal
User Growth
Does {account} publish milestones about rapid customer growth or onboarding?
90
Normal
User Conference
Does {account} use Brex or Mercury?
37
Normal
KYC/AML Focus
Does {account} discuss improving Know Your Customer (KYC) or AML compliance?
27
Normal
Embedded Finance
Does {account} discuss enabling lending, payments, or wallets inside apps?
64
Normal
Signal
Results
Priority
New Projects
Does {account} have any new projects or real estate developments?
321
High
CRM Adoption
Does {account} mention Salesforce, Yardi, or RealPage?
67
High
Investment Growth
Does {account} announce raising funds or adding properties?
210
High
Virtual Tours
Does {account} promote using digital/VR tours for properties?
34
Normal
In Appprovals
Does {account} have any projects currently going through approvals with the government?
75
Normal
Market Expansion
Does {account} announce entering new geographic markets?
63
Normal
Sustainability
Does {account} promote green building initiatives or LEED certifications?
13
Normal
Event Sponsorship
Does {account} sponsor or attend real estate expos or summits?
34
Normal
Signal
Results
Priority
Factory Expansion
Does {account} announce opening or expanding new plants/facilities?
143
High
Automation Jobs
Does {account} post roles for automation engineers or robotics specialists?
23
High
Smart Factory
Does {account} discuss Industry 4.0 or smart manufacturing initiatives?
121
Normal
IoT Adoption
Does {account} mention adopting IoT for equipment monitoring?
87
Normal
Supply Chain Tech
Does {account} announce digitizing or automating supply chain processes?
45
Normal
Robotics Use
Does {account} discuss deploying robotics for assembly or logistics?
210
Normal
Lean Projects
Does {account} publish initiatives around lean or Six Sigma process improvements?
76
Normal
Energy Efficiency
Does {account} discuss automation for sustainability or energy savings?
25
Normal

Export the data to your favorite tools.

Custom Integrations to your CRM or CSV Exports to Sequencing Tools.

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