Meridian Business is a premier NetSuite Solution Provider Partner serving small and mid-sized businesses across the Midwest. From their offices in Kansas City, Omaha, and Denver. Meridian helps companies modernize finance, operations, growth, and much more through tailored NetSuite implementations, and support for those already on NetSuite.
Meridian’s team knew their market opportunity was massive, thousands of businesses across the Midwest could benefit from ERP modernization. The problem?
For six months, Meridian relied on traditional intent data to prioritize outreach, tracking IP-based searches for terms like “ERP,” “integrating accounting and procurement,” or “saving costs.”
But despite the promise, intent data didn’t deliver.
“We’d get alerts, but nothing ever connected,” said JT, Business Development Representative at Meridian. “It felt like it was no better than doing it randomly.”
Intent data was anonymous, noisy, and disconnected from real buying momentum:
After half a year of effort, Meridian had zero meetings to show for it.
Meridian partnered with BirdDog to rethink how they identified opportunities.
Instead of tracking anonymous web searches, BirdDog identifies real-world business signals, tangible events and company changes that actually create buying moments. Together, BirdDog and Meridian defined custom signal filters for their go-to-market motion, including:
BirdDog analyzed all 2,800 of Meridian’s target accounts, stack-ranking them by readiness based on these signals. At the very top of the list?
An account JT already knew was a strong fit, one he’d been trying to break into for months.
BirdDog revealed that the company had recently undergone a C-level leadership change, a perfect window for outreach. JT leveraged that insight and reached out.
Within one week, he booked a meeting with that executive.
BirdDog continuously ranks Meridian’s accounts, surfacing those showing fresh activity or leadership movement giving every rep a dynamic, prioritized focus list.
“We finally know where to start every week,” said JT. “BirdDog gives us direction, not just data.”
From executive hires to cost initiatives, BirdDog turns market changes into actionable insights that reps can use in their outreach immediately.
Meridian now integrates BirdDog insights directly into their CRM and weekly workflows. Ensuring every outreach, email, and campaign is grounded in reality, not guesswork.
BirdDog didn’t just help Meridian book one meeting, it helped them reshape how their team approaches outbound.
“BirdDog helped us stop chasing digital noise and start seeing real opportunity,” said JT. “It’s like having a radar that tells you when and where to make your move.”
Intent data guesses. BirdDog knows.
By surfacing real-world signals like events, initiatives, and changes that actually influence buying decisions. BirdDog gives sales teams the confidence to act when the timing is right.
It’s a smarter, faster, and more human approach to revenue generation.
In just seven days, Meridian went from uncertainty to a C-level conversation. Now, BirdDog’s real-world signals power every part of their sales process helping the team focus, move fast, and win big.
👉 See what BirdDog can uncover for you.
